Peakinsight Newsletter (Number 4)
Peakinsight News, Fall 2006 (Number 4)*******************************************
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Peakinsight News, Fall 2006 (Number 4)
IN THIS ISSUE:
1) Nike is Quietly Taking Greener Steps
2) Sustainability Quest
3) Recent presentations
4) Hot Off the Press
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1) Nike is Quietly Taking Greener Steps (by Carol Stoner)
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Corporations need to hear encouragement for the positive steps they are taking, else they may abandon their efforts in the false belief that whatever they do won’t matter to pressure groups and activists. We should pat them on the back for their efforts while advocating and encouraging them to do even more. We have launched a series of “Corporate Greenings” to offer inspirations and insights about what people in organizations are doing to pursue the triple bottom line (i.e., people, planet, profit) of sustainability.
Our first briefing outlines many of the progressive steps Nike has taken to address sustainability, illustrating some of the ways they are attempting to reduce their environmental footprint and increase awareness of their social responsibilities. Nike’s position as a global giant means that their decisions can have a huge impact. When they make a decision in favor of sustainable design principles, they can positively influence choices made further down their supply chain. Then potentially their suppliers can effect choices made upstream as well.
Here’s an excerpt:
Mention the global athletic footwear giant, Nike, and most people would immediately think o f the famous “swoosh” that adorns all of their gear. What is not so well known is that behind the scenes, Nike’s product design teams now focus on creating innovative and sustainable products before the “swoosh” goes on. Using sport as a tool for positive change, Nike believes that a strong corporate responsibility effort will be good for business.
Nike’s primary environmental goal is “to create innovative and sustainable products.” This approach serves as a guide in every stage of the life cycle of Nike products.
Some of the initiatives they have undertaken that demonstrate their sustainability goals are:
• Shoeboxes are made from 100% post-consumer recycled content, weigh 10% less, no longer use adhesives and use soy-based inks.
• By 2010, Nike plans to use a minimum of 5% organically-grown cotton in all cotton apparel.
• Nike shoes no longer contain any toxic plastic polyvinyl chloride (PVC). Although Nike apparel still uses some PVC-based inks, they are working with suppliers to bring technically feasible replacements to market.
• Nike began testing a new clean rubber compound in 2001. Over the past 3 years, they have eliminated 96% of the chemicals in one of their most-used rubber formulations and have brought some new shoe lines to market in 2004 using this environmentally preferred rubber formulation. Nike projects that 60% of their shoe models will use this new compound within the year. This innovation could have a revolutionary impact on many industrial sectors.
• Nike has just introduced their new Considered line of shoes. The outsole contains Nike Grind, made from recycled factory rubber waste, and uses no adhesives. This makes the shoe easier to separate and recycle at its end of life. This new line uses less than 20% of the solvents typically used in other Nike products. Materials are sourced within 200 miles of the factory, so less energy is used for tra nsportation, and the shoe design itself significantly reduces materials waste.
To download a PDF copy of the full story, click here.
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2) Sustainability Quest 2006: The Journey to Sustain Ourselves, Our Organizations, and Our Communities
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Peakinsight LLC is pleased to announce our third annual “People Changing Their World” event. We want to impact the ideas, dialogue, and actions taken today to ensure a future that is both sustainable and equitable for generations to come.
Our 2006 fall institute will address sustainability at multiple levels: personal, professional, organizational, and community. Participants will examine their own ecological footprint and share best practices for changing lifestyle and consumption patterns. We will examine how several different companies and communities are addressing sustainability issues. We will explore ways to influence and shape the strategic direction of our organizations, and identify places where we can intervene in community affairs.
The institute fee is $145. This does not include transportation or lodging. The institute will be held October 28-29 at Fort Lewis College in Durango, Colorado. The event will be limited to 30 participants. Call 970-247-1180 to register or visit http://www.peakinsight.com/events/conference.html for more details.
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3) Recent Presentations
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Katherine Holt has spent time on the speaking circuit recently, sharing research conducted by the Peakinsight global coach network. She presented “Executive Coaching ROI” workshops to the Northern California Human Resources Association and the Golden Gate Chapter of ASTD on April 11-12. She conducted a Mast er Tutorial with David Peterson (PDI) called “Measuring and Maximizing the ROI of Coaching” at the Annual SIOP Conference in Dallas on May 5. The tutorial was videotaped and will soon be offered for CEU credit on SIOP’s website.
On June 5, Katherine presented “Executive Coaching ROI” to the Coaches of the Roundtable group in Tokyo. She followed that with a presentation on “The Evolution of Coaching from Charm School to ROI” to a sold-out audience of the American Chamber of Commerce in Japan on June 7.
In July, Dr. Holt launched a new program called “Coach Salon” with Takashi Tanaka in Japan. The highly interactive salons are designed to help Japanese coaches learn more about business coaching practices. The next salon will be held on Saturday, September 16 at the office of PDI Japan. Parallel sessions will be conducted in English and Japanese beginning in November. To learn more about the salons, please visit our website at http://www.peakinsight.com/events/coach.html.
Katherine has also spoken about Appreciative Inquiry (AI) to several audiences. She introduced the Twin Cities Chapter of ASTD to AI methodology in her presentation about “Facilitating Organizational Change” on May 19. She discussed our use of AI to develop a 25-year vision for Southwestern Colorado during the Forum call on August 23.
For more information about the presentations, please visit: http://www.peakinsight.com/bin/insights/index.html. You can contact Katherine by phone (970-247-1180) or email (Katherine “at” peakinsight.com) if you would like her to make a presentation or conduct a workshop for your organization.
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4) Hot Off the Press
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Korten, David C. (2006). The Great Turning. San Francisco, CA: Berrett-Koehler.
Rosenfeld, Robert B. (2006). Mak ing the Invisible Visible. Xlibris.
Savitz, Andrew W. (2006). The Triple Bottom Line. San Francisco, CA: Jossey-Bass.
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Copyright 2006 Peakinsight LLC. All rights reserved.
Peakinsight permits reproduction of the contents of the Peakinsight Newsletter for publicity and promotional purposes. Peakinsight(R) and People Changing Their World(R) are registered trademarks of Peakinsight LLC of Durango, Colorado. Other product and company names mentioned herein may be trademarks of their respective companies. Mention of third-party products is for informational purposes only and constitutes neither a recommendation nor an endorsement.